Pay it Forward: Pine’s Profits for a Purpose Returns September 8–14

Why We Do It

Pine Buskell built Pineapple Willy’s on more than just good food and great views—he built it on a foundation of kindness, compassion, and a deep commitment to helping others. His legacy lives on in every plate we serve, and every life we’re able to impact through this annual event.

This is our way of continuing his legacy—not just by remembering who he was, but by carrying his mission forward.

“This event reminds us of what truly matters,” says Jared Knetzer, Marketing Director. “Our restaurant is more than a place to eat—it’s a platform for doing good. This week is a chance for our guests to be part of something bigger, just by showing up and enjoying a meal.”

Who You’re Helping

When you dine with us during Pay it Forward week, you’re helping these incredible organizations do life-changing work:

• Beach Care Services – Providing emergency assistance to residents and workers of Panama City Beach.
• Girls, Inc. of Bay County – Empowering girls to be strong, smart, and bold.
• Gulf Coast Children’s Advocacy Center – Advocating for abused and neglected children.
• The Arc of the Bay – Offering opportunities for individuals with developmental disabilities.
• Panama City Beach Paws & Claws – Supporting local animal welfare and rescue efforts.
• Early Learning Coalition of Northwest Florida – Investing in quality early childhood education.
• Bay Education Foundation – Supporting educational initiatives in Bay District Schools.
• BASIC of NW Florida – Providing HIV/AIDS services, housing, and support across the region.

Seven Days. Multiple Charities. One Community.

We invite you to make your meal matter this week. Bring your family, bring your friends, and help us Pay it Forward. Whether you’re a local or just visiting the beach, your support will have a direct impact on lives here in Bay County.

So come hungry—and leave knowing you made a difference.